Hyderabad, October 31, 2022: The Apollo Cancer Centres (ACC), ranked among the world’s best cancer hospitals, launches – ArtCan, the Self-Breast Examination Steps via Kerala Mural Art. A unique initiative by Apollo Cancer Centres, (ArtCan) uses art as a medium to spread cancer awareness. Apollo Cancer Centres joined hands with mural artists and survivors to curate art that educates and empowers every woman about the importance of regular self-breast examination.

Through Kerala Mural Art, 8 steps bring attention to the issue of breast cancer. Each frame reflects the story of a woman who discovered this condition while performing a self-breast examination, acted on time and defeated cancer. These eight steps have also been depicted in a book format called ‘Chitra Sutra’. It’s a popular belief that life imitates art and hence, art has the power to transcend languages and cultural barriers. Our initiative, ArtCan, will create a silent conversation and leave a deep impression on the audience. Breast cancer is the most diagnosed cancer globally and accounts for 25% of all cancer cases in women. So, early detection is the key to better outcomes. We believe Kerala mural art is a unique medium to create awareness about breast cancer and the importance of self-breast examination (SBE)”