"Smoking Thrills – But it Kills" were well-coordinated with equally stimulating costumes. The energy-packed show kept the audiences engrossed. Eight-year-old cancer survivor Aleem entertained the audiences by dancing to a track from Gabbar Singh.
On the occasion of World Cancer Day, Apollo Cancer Hospital and CURE Foundation organized a "Cancer Awareness Fashion Show Program" on February 4, 2013, at Apollo Cancer Hospital, Jubilee Hills, Hyderabad. The dazzling show, with the theme of cancer prevention, included students from top fashion institutes in the city — National Institute of Fashion Design (NIFD), National Institute of Fashion Technology (NIFT), Hamstech Institute of Fashion & Interior Designing, Lakhotia Institute of Design, and Raffles Millennium International — vying to present the best design themes conveying the message of cancer prevention effectively.
The fashion show demonstrated cancer prevention through five creative themes: "No Smoking or Chewing Tobacco," "Moderation in Alcohol Consumption," "Enhancing Vegetables and Fruits Component in Diet," "Avoiding Fried and Non-Veg Foods," and "Making Adequate Exercise a Lifetime Affair." Models sashayed the ramp to raise awareness, and creative captions like "Don't Drink Death" amplified the message.
The designs were judged by an eminent panel comprising Cine Actress Ms. Shriya Saran, Fashion Designer & Former Mrs. India Ms. Shilpa Reddy, Fashion Designer Ms. Asmita Marwah, and Dr. Vijay Anand Reddy, Director, Apollo Cancer Hospital.
