Launched on the eve of World No Tobacco Day 2015, 'Smoke & Win' aimed to educate youth about the dangers of smoking.
Highlights:
- Launch by Padma Bhushan Sri Pullela Gopichand, Ms. Pradnya Gadre, and Dr. Vijay Anand Reddy.
- Featured a Wheel of Misery highlighting diseases caused by smoking (throat cancer, lung cancer, heart disease, impotency, etc.).
- Smokers spinning the wheel were educated by specialists and offered free consultations.
- The campaign combined fun and education to engage IT employees and youth, emphasizing the long-term risks of smoking.
